20 Things I Learned about Browsers and the Web

Google has written a book about the internet called ”20 Things I Learned about Browsers and the Web“, to help educate people on the basics. Along usual Google standards, it is simple and easy to understand.

It is a great little online book (about 60 pages long) and covers everything from what is the internet, to what is a cookie, to how to protect yourself on the internet. It is great for beginners, but can also be quite informative for those who have been on the internet for a while. It really covers a wide variety of topics in very simple terms. It also has some great little illustrations, done by Christoph Niemann.

Of course the book refers specifically to using Google Chrome as the browser, but this is quite understandable, as it is Google’s own browser, and it is of course open source.

I found it an easy to read and easy to understand book, that will be great to help impart the basics to people. Although it is an online book, there is also an option to print it out (to pdf, or paper), for those who like to have something in their hands.

Sample of Google's online Book

Automating your sites will help ensure you are successful on the internet. There are just so many things that can waste your time when managing an online business. You don’t want to be spending all your time dealing with these every day tasks, and taking your focus off the bigger picture. You need to delegate!

Here are some simple ways that you can start automating the every day processes behind your website:
1)    Auto responders: Auto responders help you to automatically respond to a visitor to your site. It will also allow you to send automatic follow-up messages to them, giving your more opportunities to promote to them. There are many auto responders out there, some to look at include:
Free ones:

• Free Autobot
• Send Free

Or, paid ones:

• Aweber
• World Internet Office

2)   Managing your Mailing List:  When you are trying to manage multiple e-zines or newsletters, this can take up alot of time. At first, this may be a necessity, however, the larger your list, and the larger your business(es), you may need to start delegating this task too. There are many options, including installing scripts or purchasing software, or, you may choose to hand the whole responsibility over to a mailing list service.

• Ezine Director
• Mail-List
• Topica

3)   Using Software: There is a lot of amazing software out there to help automate your business, depending on what it is that you do online. These can include HTML editors (so you dont have to code your own sites), Link Creation (so you can promote your site), Subscription management or even survey forms. Just search on line to find the suitable software for you. Or, if you are using blogs for example, search the plugins – you will be amazed what you can find already automated for your use!

4)   Online Payment: This is a critical one. Life would just be too hard without it. If you intend on running a successful online business, you need to be able to accept credit card payments. There are a number of options out there, but some of the more popular ones include:

• PayPal
• ClickBank
• World Internet Office

5)   Ad Tracking: Knowing where you stand with your advertising is crucial. You need to know your success, at a click of a button. It is important to know how many hits you have, how much you are spending, etc. Some options to consider are:

• World Internet Office
• AdMinder

Automating your back end processes will free up some time to ensure you spend time on the other important aspects of your business, such as marketing. Or, better yet, spend time on a beach, in the sun, whilst you make money from around the world

Keyword research is the first step towards a profitable search engine optimization(SEO) campaign. You have to be very particular when selecting keywords, as it can be very tricky to decide on targeted keywords for a website.

The selection of keywords ought to constantly be based on various aspects,  such as product names, services, brands, or broad terms. Often times, we overlook targeting geographical terms as we have a worldwide presence.

Research your market

Whilst doing keyword research, it is strongly recommended that you do a very thorough market research analysis to obtain the top keywords used by search engines to get products and services online – and find out what keywords are targeted by your competitors who are doing well in marketing on the internet.

The primary step in finding the top keywords is to create a list of the products, topics, and services that you offer. Also be sure to use your website log files to understand which keywords have brought you the traffic in the past.

Be sure to opt for keywords so as to evidently describe your business and products to drive traffic from the search engines. There are several websites which find high levels of traffic through broad keywords although they might not end up being sales.

Nowadays, users of search engines understand how they operate – for searching for products and services on the net. Users continually search for the better products, locations, etc. Therefore, you should cover all terms for all products and locations, etc.

Keyword Tools

There are numerous tools accessible which will help you identify keywords that are appropriate for search engines. My favourite on would have to be Keyword Elite

The challenge now, is to determine which keyword is the best to generate traffic.

Search Engine Optimization (SEO) is a great way to get targetted traffic to your website. A well optimized website can create great income if the opportunities are maximised. However, SEO can cost thousands of dollars if you don’t know what you are doing.

Information on low cost search engine optimization is a dime a dozen on the internet. However, most don’t really show you how to attain affordable search engine optimization.

1. Truth about Links

One great (and cheap) SEO technique that can get great results, is through link exchanges, or linking to and from other sites. Some of these links often don’t have to cost you anything – simply contact the website owner and ask. It is important to ensure that the sites that you are linking from or to are relevant to your site. This will increase your pages popularity in the search engines. It may surprise you how much this small change can increase the traffic to your site, and improve your rankings.

2. Article writing

Writing articles is another great way to make your web site visible to other, however, the articles need to provide good information, and contain targeted keywords. Although your article needs to contain keywords, don’t simply write articles stuffed with keywords that no one will want to read. You can either write your own original articles, or source some from article directories (ensure to keep teh resource box intact if you do this). The quality of your article will determine if your followers will keep coming back to your site.

3. Whats in a Name?

When choosing a domain name, try to make it something that is easy to remember, or even catchy. Try not to have too long or complex a name, or something that is completely irrelevant. Try to be creative and fresh, take some time to decide on a good name.

4. Site Navigation

Making navigating your web site easy for help your visitor find relevant content and feel at ease around your site, and also improve the traffic navigation. Having a sitemap is a way for search engines to find their way around your site with ease.

There are many ways to find your way to the top of the Search Engine ranks. Some are costly, but there are some great methods (such as the ones mentioned above) that are low cost but very effective for driving traffic to your site.

Discover how to Substantially Boost your Profits on Autopilot

Check out our new Magic Banner Bot software…

Do you use blogging, twitter, social networking sites or article marketing to promote your business?

More and more people are discovering the marketing power of these web 2.0 solutions.

But they do have one big drawback: You must build and maintain credibility with your visitors, followers or friends.

This means you cannot just promote your own products and affiliate links all the time. You need to discuss other things in your chosen niche, including discussing interesting websites.

So you end up linking to and promoting other people’s websites – without getting paid anything for doing it.

Until now, this was just the price you paid for using web 2.0 solutions to promote your business.

But now there’s a powerful alternative, in the form of our new Magic Banner Bot.

With this software, you can make money whenever you link to or promote someone else’s website, even if the site has no affiliate program and no commercial content at all.

Check out the details here…

Magic Banner Bot works by placing your own “Magic Banner” on other people’s websites, whenever you link to them.

A Magic Banner is like an ordinary banner ad, except that it floats over the page, making it much more visible and much more likely to get clicked.

You can use this solution to advertise your own products – or any affiliate program. All you need is an ordinary banner or image.

This allows you to easily promote your business – and build credibility at the same time.

Who said you can’t have your cake and eat it!?!

See more details of this brand new technology – and some example Magic Banners

Wishing you success,

Rheanna Deva

PS Without Magic Banner Bot, you’re just throwing money away every single time you link to someone else’s website.

My friend Raymond Aaron wrote a best-selling book called “Double Your Income Doing What You Love“.

It’s possibly one of the top books on getting what you want out of life I have EVER read.

EVER.

And now, as crazy as this seems, Raymond is giving away free copies of his book.

And he’s even AUTOGRAPHING them.

You can claim a copy of the book here...

Free Book from Raymond Aaron - Double Your Income doing what you love

Raymond made a special (but short) video for you, explaining why he is now GIVING AWAY his book …

… and how to get YOURS before they’re all gone.

See the Double Your Income Free Book video (it should start playing automatically)…

Check it out.

You will thank me.

Keyword research is one of the keys to effective Search Engine Optimisation (SEO), yet so few people ever take the time to learn how to effectively use it. For your website to rank highly, and to drive traffic to your site, you need to find not only keywords, but keywords that people are searching for.

It doesn’t help to be on the first page of google for a keyword that no one searches for.

First, you need to find out what keywords you would like to target. Next, find any related keywords. You can do this with the google keyword tool, wordtracker, or, my favourite, Keyword Elite. It is a good idea to compare results from multiple keyword research tools, as no one will give you the perfect answer. Remember to always test, compare and measure.

If you are doing keyword research to improve your page rank on the search engines, then it is important to find out your competition. You could search for other pages that use your keywords in their title, or anchor as a start. One way is to type allinanchor:keyword into google, this will return all the pages with your keyword in the anchor text. Keyword Elite has an inbuilt search for inanchor and intitlein the Market Sleuth tool, which will return the same information. This information will give you an idea of how much competition is out there for that search term.

Once you find a keyword which is has a higher search volume, but lower competition, then you will also want to research all the pages returned on the first page of google, finding out how many links they have, etc. Knowing this information will help you to move your webpage up the rankings in no time at all.

Find out more about Keyword Elite, or get your FREE copy of Adwords Made Easy – its FREE!

So, you want to start selling on the internet, and you’ve read that effective copywriting is crucial on the web. But what exactly is ‘effective’ copy and how does it differ on the web? Although many people seem to think that writing effective copy for the web is easy, it isn’t.
So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.

There are a few things to keep in mind before you start writing copy:
First, people do not read a website in the same way that they would read printed material.
It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there!
If you want a web user to believe what you have to say, you must be able to back up the hype.
In order for any web copy to be effective, it must take these things into account.

What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics.

One of the most important reasons as to why copywriting for the web is different is that the mindset of those who are going to be reading is different. More often than not, most web pages will be found via a search engine. This is very significant, as it means that the person reading  your site has been looking either for you or someone like you. So that puts them in control. This is because they will be focused on finding a  particular product, service or piece of information.

So anyone visiting your site for the first time and has found it via a search engine will have a few questions in mind.
“Have I come to the right place?”
“Will I find what I’m looking for at this page or site?”
“Do I feel able that I can complete the task at this point?”

So what is vital is that you answer these questions in both your headline, and any sub-headlines you may have. It needs to be able to secure a response from this first time visitor immediately.

To find out more about effective copywriting techniques, go here.